Type of Course

Lecture (theoretical)

Year

I

Semester

Fall

Credits

2 (2+0)

Instructor

Perrin Öğün Emre

Objective

This course offers knowledge to the basic concepts, issues and patterns of communication and media system. Reaching current example by observing mass media will permit to understand the national and international power of media.

Contents

Mass media’s definition, communication models, theories, media history, media control, international media agencies.

Recommended Readings

Course reader

Teaching Methods

Classroom discussion, presentation.

Assessment Tools

Midterm exam, final exam, quiz

Instruction Language

Turkish

Type of Course

Lecture

Year

I

Semester

Fall

Credits

2 (2+0)

Instructor

Staff

Objective

Introduction to Public Relations aims to engage students in the practice of public relations and develop their communication skills

Contents

The basic concepts, historical process, theories of public relations, activities of public relations, campaigns, crisis management, reputation management.

Recommended Readings

Course reader

Teaching Methods

Classroom debate, Term Project.

Assessment Tools

Midterm exams, final exam, homework.

Instruction Language

Turkish

Type of Course

Lecture (theoretical)

Year

I

Semester

Fall

Credits

2 (2+0)

Instructor

Zeynep Seçim

Objective

This course aims to comprehend the place and importance of advertising which is one of the most important elements of Marketing Communication. The planning and application of advertising process are the basic characteristics of learning.

Contents

Concepts and definition of Advertisement, historical development process, the place of advertisement in communication process, advertising types, advertisement and media, planning and application and assessment of advertising process, changing functions of advertisements, advertisement researches will be studied.

Recommended Readings

Gülbuð Erol. Reklam ve Medya Planlaması, Beta Basım Yayım dağıtım, 2007.

Teaching Methods

Classroom Discussion

Assessment Tools

Midterm exams, final exam

Instruction Language

Turkish

Type of Course

Lecture

Year

I

Semester

Spring

Credits

2 (2+0)

Instructor

Beşir Topaloğlu

Objective

The objective of the course is to explore the dimensions of management and organization. This course will also help students to develop the necessary skills that they need for successful management.

Contents

This course provides a fundamental overview of the field of management and organization. Topics of the course are briefly: The nature of management, Foundations of management understanding, The environment and corporate culture, Organizational goal setting and planning, Strategy formulation and implementation, Managerial decision making, Fundamentals of organizing, Using structural design to achieve strategic objectives, Innovation and change, Leading, Controlling, Emerging Management Issues.

Recommended Readings

R.L. Daft, Management, 2nd. Ed.,The Dryden Pres International Edition

Teaching Methods

Classroom discussion, Term Project.

Assessment Tools

Two midterm exams, final exam, attendance, homework

Instruction Language

Turkish

Type of Course

Theory

Year

I

Semester

Spring

Credits

2 (2+0)

Instructor

Staff

Objective

Introduction to basic concepts of law of mass communication, useful information on problems encountered within the professional life

Contents

Description of mass communication, constitutional basis and limits of freedom of communication, explanation and types of media, legal and criminal liability regarding in media law, regulation of communication on TV and radio, a general introduction to internet law.

Recommended Readings

İÇEL Kayıhan / ÜNVER Yener, Kitle İletişim Hukuku, Yetkin Yayınevi, 2005

Teaching Methods

Presentation, Discussions, Evaluation, Exams

Assessment Tools

Midterm exams, final exam, homework.

Instruction Language

Turkish

Type of Course

Lecture (theoretical)

Year

I

Semester

Spring

Credits

2 (2+0)

Instructor

Öğr.Gör. Okan Sönmez

Objective

This course provides to student to develop their writing skills by using their imagination.

Contents

News releases, lead writing, developping a creative message, advertising screenplay, extensive writing.

Recommended Readings

Course reading

Teaching Methods

Classroom discussion, essays

Assessment Tools

Midterm exam, final exam.

Instruction Language

Turkish

Type of Course

Lecture+Workshop

Year

I

Semester

Spring

Credits

3 (3+0)

Instructor

Murat Erün

Objective

The course examines the significant characteristics of high quality photographs taken for different purposes such as news, advertising and art in a comparative way. Students experiment with various techniques and styles of photography so as to realize the common elements as well as differences.

Contents

Image and Technical image, camera obscura, light and colour, developing an idea for a photograph landscape, portrait and detail, colour and effects, balance and symmetry, 
unity, depth, visual attraction.

Recommended Readings

GRILL Tom – SCANLON Mark, Fotoðrafta Kompozisyon Homer Kitabevi, 2003,BENJAMIN Walter, Fotoðrafın Kısa Tarihçesi YGS Yay. 2002FLUSSER Vilem, Bir Fotoðraf Felsefesine Doðru Aðaç Yay. 1991, BARTHES Roland, Camera Lucida Altıkırkbeþ Yay. 2000

Teaching Methods

Presentation, classroom discussion

Assessment Tools

Midterm and final exam

Instruction Language

Turkish

Type of Course

Lecture

Year

I

Semester

Spring

Credits

3 (3+0)

Instructor

Staff

Objective

This course aims to teach the common tactics practiced in PR and Advertising sectors by examining some significant models.

Contents

The definition of strategy, planning, organization, supervision of careers.

Recommended Readings

Course reading

Teaching Methods

Classroom discussion, teamwork, project

Assessment Tools

Midterm and final exam

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Fall

Credits

3 (3+0)

Instructor

Ayşe Çavdar

Objective

The aim of this course is to explain reading, analyzing and writing methods of news to students, while discussing the structure and functions of media institution especially from the point of view of the public relations.

Contents

What is a news report? Why do we need to read news? How does a reporter prepare his/her news? What are the functions of reporter, news source, editor and a newspaper/television/radio etc. as an institution? Types of news? How is news writing? Visual sources. News and agenda.

Recommended Readings

Araþtırmacı Gazetecilik, Seyfettin Turhan, Um:ag yayınları
Habercinin El Kitabı, Ragıp Duran, Tuðrul Eryılmaz, Özcan Yurdalan, Çiler Dursun, Esra D. Arsan, 
Mehmet Sucu, ıncilay Cangöz, IPS ıletiþim Vakfı Yayınları 
ınternet Çaðında Gazetecilik, Serhan Yedig, Haþim Akman, Metis Yayınları
Medya ve Gazetecilikte Etik Sorunlar, Andrew Belsey, Ruth Chadwick, Ayrıntı Yayınları
Halkla ıliþkiler ve Reklamcılık, Temel ılkeler, Uygulamadan Örnekler, Özkan Tikveþ, Beta Basım 
Yayım Daðıtım A.Þ. Halkla ıliþkiler ve Medya, Aydemir Okay, Ayla Okay, MediaCat Kitapları
Halkla ıliþkilerde Medya Yönetimi, Ece Çöklü, Set Systems
ıkinci Mevkide Yolculuk, Reklam, Medya, Halkla ıliþkiler ve Baþka Þeyler
Sivil Toplum Örgütlerinde Halkla ıliþkiler, Ayhan Biber, Nobel Yayın Daðıtım

Teaching Methods

Classroom discussion, writing practice

Assessment Tools

Two midterm project, final project, attendance, homework.

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Fall

Credits

2 (2+0)

Instructor

Şeyda Üstünipek

Objective

The course objective is to develop the visual skills of students. At the same time, increasing their general knowledge motivate the development of their creativity which is required for the professional life

Contents

Definition of art, types of art, history of art, traditional art, performing art, methods of approach (rhythm, symmetry, composition), relationship between human and art, styles (baroque,gothic, neo-classic),Anatolian culture, pre-islamic and Islamic culture, Ottoman art, Byzantine art, aesthetic theories, architectural design)

Recommended Readings

Prof. Dr Selçuk Mülayim. “Sanata giriş”. Istanbul, 2005.

Teaching Methods

Presentation, classroom discussion,

Assesment Tools

Presentation, final exam

Instruction Language

Turkish

Type of Course

Lecture+practice

Year

2

Semester

Fall

Credits

2 (2+0)

Instructor

Banu Zorlutuna

Objective

This course aims to develop the ability to speak correctly and effectively in front of people. Preparing coherent, unitary and interesting conversation texts and presenting them in a convincing way constitute the major objective of the lessons.

Contents

Body Language and verbal language, the four features of speak action, Management of breathing, tonation, articulation, diction, phonetics, NLP ( Neuro Linguistic Programming),
Preparation of speaking texts, art of persuasion.

Recommended Readings

Birol Vural, “Doðru ve Güzel Konuþma Fonetik, Diksiyon, Artikülasyon”, 2005; Hayat Yayıncılık ıletiþim, Yapım,Eðitim Hiz. Nüzhet Þenbay, “Alıþtırmalı Diksiyon Sanatı”,1990, Milli Eðitim Bakanlıðı Yayınları; Birol Vural, “Etkili ve Baþarılı Konuþma Prezentasyon, Sunum”, 2005, Hayat Yayıncılık ıletiþim,Yapım,Eðitim Hiz. Adil Maviþ; “Söz Söyleme ve ınsanları Etkileme Sanatı”, 2005, Hayat Yayıncılık ıletiþim, Yapım, Eðitim Hiz.; Prof. Herbert N. Casson, “Söz Söyleme Sanatı”,Çev.Vedat Yılmaz, 2000, Kariyer Yayıncılık İletiþim Eðitim Hizmetleri Ltd.Þti.; Ü Harry Alder, “NLP El Kitabı”, Çev.Banu Irmak, 2005, Kariyer Yayıncılık ıletiþim Eðitim Hizmetleri Ltd.Þti.

Teaching Methods

Presentation, classroom discussion, physical exercises

Assessment Tools

Presentation and final exam

Instruction Language

Turkish

Type of Course

Lecture (theoretical)

Year

2

Semester

Fall

Credits

2 (2+0)

Instructor

Staff

Objective

This course covers the importance of media planning in PR and advertising and, aims to understand the process of correct media choose.

Contents

The role of media planner, the rules for the choose of media instruments, the relationship between advertising and consumer, media planning’s goals and strategies, basic concepts of media planning, measure of television viewers, sample design, Rating, Share, Reach, Frequency Cost per thousand, cost per rating point, share of spending, share of voice

Recommended Readings

Course reader

Teaching Methods

Classroom discussion, teamwork, project

Assesment Tools

Midterm exam, final exam.

Instruction Language

Turkish

Type of Course

Lecture (theoretical)

Year

2

Semester

Fall

Credits

2 (2+0)

Instructor

Staff

Objective

Students learn to prepare an advertisement campaign, by using knowledge which they obtained. The campaign will be related to a product or service on which they decide. The study will contain all the steps on improving advertisement campaign.

Contents

Marketing plan for a firm, strategy concept and marketing strategies for a firm, strategical approach in advertising, media plan, media strategy

Recommended Readings

Ceyda Aydede, Teorik ve Uygulamalı Halkla ilişkiler Kampanyaları, Mediacat, 2002.

Teaching Methods

Telling, Classroom Discussion, Practice.

Assesment Tools

Midterm exam, final exam.

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Fall

Credits

2 (2+0)

Instructor

Perrin Öğün Emre

Objective

The course focuses on the basic concepts of the political science in order to define the Turkish political area. The relationship between media and politics are elaborated by analyzing some instruments of mass media. Content analysis of newspapers permits to student to have a perception about this relationship.

Contents

Definition of basic notions and theories of politics, international agencies, agenda setting, conglomeration, monopolization, content analysis.

Recommended Readings

Course reading

Teaching Methods

Classroom discussion, teamwork project and individual presentation

Assessment Tools

Midterm exam and final exam, quiz, project

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Fall

Credits

2 (2+0)

Instructor

Staff

Objective

This course gives an overview about the principles of visual communication design.

Contents

Basic design features, methods of visual communication design, some important program used in advertising: photoshop, free hand.

Recommended Readings

Course reading

Teaching Methods

Classroom discussion

Assessment Tools

Midterm exam and final exam, quiz

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Fall

Credits

2 (2+0)

Instructor

Ertuğrul Zorlutuna

Objective

This course provides a general knowledge about ethic.

Contents

Definition of ethic, history of ethic, application in professional life.

Recommended Readings

Course reader

Teaching Methods

Classroom discussion, teamwork, project

Assessment Tools

Midterm exam and final exam

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Fall

Credits

2 (2+0)

Instructor

Staff

Objective

The purpose of this lecture is to examine the relationship between corporation identity and brand,and also analyze related concepts with current examples in the world and Turkey.

Contents

Corporate and Brand Identity Concept, Corporate Philosophy, Corporate Vision, Corporate Mission, Corporate Identity Strategy, Corporate Identity and Related Subjects, Brand Identity, Brand and Related Subjects, Brand Management

Recommended Readings

Ayla Okay (2005), Corporate Identitiy, Mediacat Publishing. Akdeniz Ar (2004), Brand and Brand Strategies, Detay P.

Teaching Methods

Presentation, Classroom discussion, Project.

Assessment Tools

Midterm exam and final exam

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Spring

Credits

3 (3+0)

Instructor

Ertuğrul Zorlutuna

Objective

This course covers how to conduct and process social and political communication; also how to manage campaigns and their consequences, both in Turkey and abroad.

Contents

Basic concepts about the political campaigns, the place and functions of political campaign in democratic culture, the organization and execution of political campaign, examples from Turkey, communication effects and political theories et ethics

Recommended Readings

Course reading

Teaching Methods

Classroom discussion, teamwork, project

Assessment Tools

Final exam

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Spring

Credits

3 (3+0)

Instructor

Koray Löker

Objective

This course is prepared for the students who may need to have a general view about the new media industry.

Contents

The past 15 years have witnessed remarkable developments in information and communication technologies (ICT) which has been leading a revolutionary change in media industry. Often called "new media", this growing industry is an interdisciplinary concept covers all online & interactive media platforms such as internet, interactive TV and mobile. After the course, the students will have; (i) an introductory information about new media concept (ii) social, technologic, political, cultural and regulatory consequences of new media 
(iii) various "new media" case studies with "behind-the scene’s (iv) the future perspective for new media industry. Along the course, guest speakers from Turkish "new media" industry will share their own experiences with the students.

Recommended Readings

Lievrouw Leah A., Livingstone Sonia, The handbook of New Media, SAGE Publications, 2002.
Geray Haluk, ıletiþim ve Teknoloji: uluslararası birikim düzeninde Yeni Medya Politikaları, Ütopya Yayınevi, 2002 Cavalier, Jean-Jaques, Medya ve iletiþim teknolojileri, Salyangoz Yayınları, 2004.

Teaching Methods

Classroom discussion, Term Project.

Assessment Tools

Term Project, Final Exam, and attendance.

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Fall

Credits

2 (2+0)

Instructor

Staff

Objective

The course aims to teach the general terms concerning organizational culture and organizational communication. Also, demonstrating the organizational communication models for the production, transmission and sharing of the knowledge.

Contents

General view of organizational behavior, basic terms, motivational terms, intrapersonal and interpersonal communication, leadership, power, organization of politic structure, conflicts, organizational behavior with socio-cultural perspective, structural system, myths and values, the formation of organizational culture,

Recommended Readings

Course reading

Teaching Methods

Presentation, classroom discussion

Assessments Tools

Midterm and final exam

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Spring

Credits

2 (2+0)

Instructor

Ayşe Çavdar

Objective

The aim of this course is to explain the theories and some cases about agenda setting and to show how can they intervene to the agenda of a determined society by using media.

Contents

What is national? What is international? What are the differences and juxtapositions of these two 
spaces from the point of view of the freedom and need of information? What is agenda? 
Who and how does set agenda? What is the importance of agenda for public relations? How can we follow agenda? How can we be intervened to the agenda? The main subjects of world and Turkey’s agenda are discussed in the class.

Recommended Readings

Banu Terkan, “Gündem Belirleme, Medya ve Siyasal Gündem Üzerine Bir Çalıþma”, Tablet Basım Yayım, 2005; Ece Çöklü, “Halkla ıliþkilerde Medya Yönetimi”, Set Systems, 2004; Erol Mutlu “Globalleşme, Popüler Kültür ve Medya, Ütopya Yayınevi,2005; Noam Chomsky, Medya Denetimi,Everest Yayınları, 2005; Graeme Burton, Görünenden Fazlası, Alan Yayıncılık, 1995

Teaching Methods

Classroom discussion,

Assessment Tools

Two midterm project, final project, attendance, homework.

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Spring

Credits

2 (2+0)

Instructor

Staff

Objective

This course aims at introducing to students the methods of research in the field of communication. Learn to identify and develop the elements of a marketing communication plan.

Contents

Coordination of marketing communication tool, consumer/customer communication, objectives, budget, market, segment,positioning,communication strategies.

Recommended Readings

Course reader

Teaching Methods

Classroom discussion, project

Assessment Tools

Midterm exam, final exam.

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Spring

Credits

2 (2+0)

Instructor

Staff

Objective

The analysis of successful public relations and advertising projects on the international and national arena.

Contents

Sample projects about PR and advertising, teaching practical knowledge on these issues, target audience, swot analysis, media planning, basic elements of PR and advertising campaigns

Recommended Readings

Course reader

Teaching Methods

Classroom discussion, teamwork, project

Assessment Tools

Midterm exam, final exam.

Instruction Language

Turkish

Type of Course

Lecture

Year

2

Semester

Spring

Credits

2 (2+0)

Instructor

Staff

Objective

Introduction to the scientific method of investigation in the social sciences. The project includes a methodological apprehension and practical process. The goal of the project is to practice the knowledge they have gained throughout their education and prepare the students to the sector.

Contents

What is a project? What is project management? Some statistics about project management, its basic goals, its important features, the necessity of a project, the important steps in project management, and encountered problems in project management, frequently used sector, solutions presented by project management, project manager and its characteristics, project organization, advantages and disadvantages of project management

Recommended Readings

Course reader

Teaching Methods

Teamwork, project

Assessment Tools

Term project and final exam

Instruction Language

Turkish